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The Fiat - Pininfarina Papers: the history of
of a creative, industrial and human collaboration
- part 1 -



You can also listen to the text of this story with the original
   Fiat voice-over. Just click on the ( thin ) outlined photographs.


1999 marks a significant anniversary: Fiat's Centenary. Within the remarkable role played by Fiat in Italy's economic and social life, Pininfarina would like to highlight its relationship with the Fiat Company, a relationship of such significance and importance that has had a profound effect upon the way the Pininfarina Company is today.
Click on this picture for a spoken version of the Fiat-Pininfarina history - part 1
The Fiat Zero of 1912 with a body by Stabilimenti Farina in which the then
18-year-old Pinin Farina was directly involved.


To celebrate the Fiat Centenary Pininfarina played an active part in the project organized by Italian Coachbuilders, displaying 70 of the cars that best represent the historic relationship with the Fiat Company on two of Turin's most beautiful squares, in July 1999. Pininfarina also intended to pay homage to Fiat realizing Wish a research prototype built on the mechanical of the new Fiat Punto.

In the life of people and companies stories often intertwine to form a tightly woven fabric that is only strengthened by the passage of time and that shared work and mutual respect help to keep unaltered from generation to generation. That is the case of Fiat and Pininfarina, two companies united in their commitment to the car as esthetical object and industrial product, the result of creativity and technology.
Click on this picture for a spoken version of the Fiat-Pininfarina history - part 1
The first ever Fiat-Pinin Farina: the 1931 525 SS, seen here at
the Rome Concours d'Elegance with Prince Alighiero Giovanelli


The two companies have been travelling companions since the birth of the extraordinary means of mobility that has revolutionized the twentieth century which is about to end. "They have helped us a lot, and we too, by which I mean all of us coachbuilders, have represented a significant added value", says Sergio Pininfarina on the subject of the Fiat Centenary and the long way the two companies have gone side by side.
Pinin Farina in the Thirties
Pinin Farina in the Thirties

The little Company, set up in 1899 thanks to an act of faith towards the future by Giovanni Agnelli and a small group of pioneers, has developed into a significant international presence. For its part Pininfarina, which was established by Battista Farina, known as Pinin, in 1930 as a craftsman coachbuilder, has been transformed over the years into a diversified complex which stands at the cutting edge of design, technology, engineering and industrial production.

Click on this picture for a spoken version of the Fiat-Pininfarina history - part 1
The 1935 Fiat 1500 in a Pinin Farina advertisement


The 1939 Fiat 1500 Cabriolet outside Pinin Farina's first factory at 107, Corso Trapini, Turin
The 1939 Fiat 1500 Cabriolet outside Pinin Farina's first factory at 107,
Corso Trapini, Turin



The 13-year-old Sergio Farina in a 1939 Ballila
The 13-year-old Sergio Farina in a 1939 Ballila

Therefore, for 69 years the blue Pininfarina F and the Fiat badge have been acting in enhancing the "Made in Italy". The Pininfarina's human and professional vicissitudes represent in the design world a story handed down from father to son, that has accompanied, sometimes anticipated, the social, economic and technological changes of our century. Fiat's evolution is a family story too, the Agnellis one, and it sums up the development and the production and commercial success of that very odd kind of carriage that needed no horses to pull it around: from the Turin of the Umberto time in the early 1900s to the Turin that stands today on the threshold of the New Millennium, car capital of Italy and main industrial center of the nation.

Click on this picture for a spoken version of the Fiat-Pininfarina history - part 1
The 1947 Fiat 6C 1500 Cabriolet: the single-section side panel transformed
the Fiat greyhounds into -bulldogs, while preserving their predecessors'
streamlined elegance


The relationship between Pininfarina and Fiat actually started long before the foundation in 1930 of Carrozzeria Anonima Pinin Farina. Born in 1893, Pinin started working as a boy in the Stabilimenti Farina owned by his brother Giovanni, who was called in to co-operate with Fiat by Senator Giovanni Agnelli himself At a time when the Fiat Company was starting to take off, they were working on a new car, the Zero, that was vital to the Company's future and was to be the progenitor of all the utility cars.

Click on this picture for a spoken version of the Fiat-Pininfarina history - part 1
The 1949 1100S ES as photographed by Sergio Farina during his 1951 honeymoon


The Fiat 8V Berlinetta Speciale built for Fiat Vice Chairman Giovanni Nasi in 1955
The Fiat 8V Berlinetta Speciale built for Fiat Vice Chairman Giovanni Nasi in 1955