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The Fiat - Pininfarina Papers: the history of
of a creative, industrial and human collaboration
- part 4 -

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   Fiat voice-over. Just click on the ( thin ) outlined photographs.

Another major event occurred during Pininfarina's period of industrial development. That was Fiat's decision to entrust Pininfarina with the production of its Campagnola, an off-road vehicle for civilian and military use that was manufactured between 1974 and 1979. "For the first time Fiat assigned us such a task and it was tremendously important to us as a stimulus to further expansion on the manufacturing side" comments Sergio Pininfarina.
Click on this picture for a spoken version of the Fiat-Pininfarina history - part 4
1981: assembly lines of the Fiat Capagnole engine in Industry Pininfarina's
Grugliasco factory

According to Sergio Pininfarina, one of the fundamental aspects of the relationship between Fiat and the Italian coachbuilders was precisely that support which over the years and more or less incisively has kept place with evolutions in the sector and thus in the Italian design in the broadest sense.
It is a policy that has had a multiple impact, affecting many different and important aspects of Italian life. In particular, I am thinking", he says. "about social aspects and about jobs as well as the general cultural environment. Over time, we have been able to preserve and build on our know-how and skills, trades and professions that are vitally important to Italian industry as it faces the intensely competitive world car market". So he views Fiat as the benchmark as well as the image of Italy's postwar success.
"Fiat", explains Pininfarina, "quickly became the symbol of Italy's transformation into a genuinely industrial reality, both in Europe and in the USA. Then as now it was a credibility factor, the symbol of the new Italy whose reputation no longer depended on fashion or food or music. And the classic emblem of that new status is the Ferrari legend in the world".

Click on this picture for a spoken version of the Fiat-Pininfarina history - part 4
The 1990 CNR E2 research prototype

The 1996 Fiat Sing and Fiat Song styling models
The 1996 Fiat Sing and Fiat Song styling models

However, the coachbuilders themselves - the term may be outdated but it still serves its purpose and Sergio Pininfarina insists on including in it the "purist" coachbuilders of the past, the coachbuilder-industrialists, the stylists, the designers, the metal craftsmen, the experts in new technologies - have all strongly, directly and indirectly supported Fiat's success.
It is with pride and with respect that he proclaims: "We have all contributed to the image of the Italian car, able to be ahead of its time, full of creative solutions, innovative. It may well be that without Fiat we should not have survived, but Fiat itself has benefited from the support of the Italian coachbuilders: in product and image terms. These days people talk about 'lengthening the chain of value' and it is fair to say that the creative and technological contribution of Italian designers has always represented significant added value.
In the case of Pininfarina, in particular, Fiat gave us practical support in transforming ourselves into a service Company able to act in the automotive world both as a global partner for car makers and as a flexible supplier of expertise and specific services at every stage of the development of a new product from design to technological development and industrialization, and production".
Click on this picture for a spoken version of the Fiat-Pininfarina history - part 4
1993: Sergio Pininfarina and Gianni Agnelli in the Turin Automobile Museum
to celebrate the Centenary of the birth of Pinin Farina

Sergio and Andrea Pininfarina with the Fiat Coupé in 1994
Sergio and Andrea Pininfarina with the Fiat Coupé in 1994

In this 1999, celebrating the Fiat Centenary, the future looks more challenging than ever before for the motor car. Still, Sergio Pininfarina is convinced that the positive co-operation between Fiat and the Italian coachbuilders will continue to provide each other with valuable support, each helping the other to conduct design and engineering researches in a partnership that is bound to make the whole industry more competitive.
As they approach the new millennium both Fiat and Pininfarina are essentially committed to respecting a tradition constructed with work and passion.
"Pininfarina? He's the Italian coachbuilder closest to our hearts'. said Giovanni Agnelli recently on the occasion of the 1998 Trophée du Design assigned to Sergio Pininfarina by the French car monthly L'Automobile Magazine as the world's leading coachbuilder.
"I know Sergio. I knew his Father. I know the younger generation. They're the best around and I'm not just saying that out of friendship, but because I truly believe it".

It is almost as if time had stood still since the moment that precious radiator was selected by the Senator at the start of the century.
Click on this picture for a spoken version of the Fiat-Pininfarina history - part 4
1999 Geneva Show: Andrea Pininfarina, Managing Director and General
Manager of Industrie Pininfarina S.p.A. with Roberto Testore, Managing
Director and General Manager of Fiat Auto

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The Fiat Wish dedicated to the Fiat Centenary
Fiat Wish: formal and technological research prototype dedicated by Pininfarina to the
Fiat Centenary, built on the mechanicals of the new Fiat Punto.